Designer & Illustrator
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UJC Night Out: A Case Study

Logo, branding, & print 

UJC Night Out

branding / digital marketing / print design

For the Urban Justice Center's annual Night Out fundraiser, we were tasked with a rebrand: transitioning a networking event for young lawyers into a small scale music festival for New Yorkers who care about social justice. The new logo & branding needed to reflect a celebration of summer, the sophistication of the organization, and a collaboration between many artists. I decided to put together a color block logo with accompanying bold, bright digital & printed materials that would speak to the importance of UJC's work while emphasizing the fun atmosphere we worked to create at the event.

 
 
 
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 Less than 24 hours before the event, we learned that our headliner, Prodigy of Mobb Deep, lost his battle with sickle cell anemia. To maintain the integrity of his intended performance for the event as well as memorialize his memory, I decided to keep the initial lineup of artists on the front cover and add a heart to his name in UJC red. 

Less than 24 hours before the event, we learned that our headliner, Prodigy of Mobb Deep, lost his battle with sickle cell anemia. To maintain the integrity of his intended performance for the event as well as memorialize his memory, I decided to keep the initial lineup of artists on the front cover and add a heart to his name in UJC red. 

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