The Urban Justice Center, a social justice incubator located in New York City, needed a new annual report, stationery suite, and marketing campaign that would unveil their fresh rebrand design (courtesy of Superunion). Without an existing precedent for designing within the structure of the new brand, I worked closely with the COO, Sara Solfanelli; the Director of Development, Gretchen Nealon; and the Development Associate/team copywriter, Hugh Ryan, to develop print and digital versions of the report along with a social media campaign that would highlight the organization’s new brand and social justice work.


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