The Friendship Kit
branding / print design / ART DIRECTION / ILLUSTRATION
The Friendship Kit is a colorful stationery set that aims to make long-distance friendships stronger. I felt inspired to create this stationery package after I moved a hundred miles away from my closest friends and thought about how I'd want to stay connected. The soft but punchy palette is indicative of joy and excitement that good friendships bring. I selected a round serif font for the and illustrated elements to bring friendliness to the brand. I wanted a logo that would symbolize the manual process of writing letters and notes while also spanning "writing utensil cities" where these postcards and notecards would travel. An important aspect of this project to set it apart from other stationery sets was to develop business card sized Daily Affirmation cards, a small token that pen pals could send to one another as wallet reminders to take breaks, celebrate small successes, and more. In our work-heavy age, nothing says true friendship more than making sure your friends are practicing self-care.
My exhaustive list of hand/writing utensil/letter combination sketches, before I finally landed on a front-oriented hand with fingers for pen and pencil "buildings." (Yes, I did write "omg" next to the sketch when that idea finally clicked)
I knew that custom illustrations would be an important part of making this project feel approachable and fun. I decided immediately on illustrating different ways that people have communicated over the past few decades, from mixtape CDs to Apple watches, and used Adobe Capture to scan my sketches into Illustrator. The results didn't yield exactly what I wanted, so I scanned my sketches manually and traced over them with Illustrator's pen tool.