The Friendship Kit is a colorful stationery set that aims to make long-distance friendships stronger. I created this stationery package to fill a need to communicate with friends who lived hundreds of miles away. I wanted to develop a stationery set that would stand out in a stack of mail, with a soft but punchy palette that reflects the joy of hand-written letters. The Kit also includes business card-sized Daily Affirmations, a small token that pen pals could send to one another as reminders to take breaks and celebrate small successes.


Possible logo options and illustration collateral for the project’s initial brand exploration

Possible logo options and illustration collateral for the project’s initial brand exploration

 
 
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